Should Churches Be on YouTube?

According to Sean Cannell’s book, “YouTube For Churches: How to Make Better Videos, Grow Your Church and Reach More People with YouTube” It would definitely be a good idea. In one respect, I would certainly agree; however, it does not mean you need the kitchen sink approach.

Before diving in, a legit question should be asked. Is it a right fit for my church? Does everything need to be on that platform? In this article, I will seek to cover some points not mentioned in the video. I’d like for this article to be of value to both church leaders and Christians seeking to do a Christian YouTube ministry that’s linked to their church.

How should I begin? Should I record the entire Sunday morning service and put it on YouTube? Before you dive into the pool called YouTube, this should be your first step! I would strongly urge any pastor or church leaders to seek God’s counsel, first! Go before Jesus and talk with God and listen to what the Holy Spirit is saying.

Prayer should always be a starting point for any endeavor and YouTube is no exception. In all of my reading of Scriptures, I notice the many time that Israel got into trouble because they did not seek God’s counsel, first. For it may be that Jesus is not directing you to put an entire Sunday service on the Internet. It could be that you only need to post a pastor’s video blog or share personal testimonies.

In fact, Sean Cannell does suggest this idea in his chapter on the 12 Ways Churches can use YouTube. I’d suggest reading that chapter and seek God’s counsel. I’d also follow this advice with my own suggestion. Not everyone is called to blog or do YouTube. Ask Jesus, “Who in my church is suited for this?” Why am I saying this?

It’s true that I do know some people who’d be great in front of the camera. They have a great story to share. However, the story may not be suitable for sharing online. You will need a mature Christian who will act wisely in stewarding such a ministry.

Keep in mind, I am not talking about a gaming channel on YouTube or a personal blog site. We’re talking about a YouTube channel that is representing a local church. This would include any ministry channel that is done under that church.

My YouTube channel and blog site is independent as it is not associated with my local church. Yet, my friends are free to talk with me; as Christianity Explained is a Christian ministry. Even then, I still need to spend time in prayer, reading Scripture and careful planning. Not everything is suited for an online audience.

Here’s Proverbs 15:21-23

21 Folly is joy to him who lacks sense,

But a man of understanding walks straight.

22 Without consultation, plans are frustrated,

But with many counselors they succeed.

23 A man has joy in an apt answer,

And how delightful is a timely word!

Proverbs 15:21-23 NASB

It is never wrong to get wise counsel from knowledgeable sources. In my case, I’d go talk with people in the Think Media community or VidIQ. For a church, I’d suggest checking out Brady Shearer’s YouTube channel. He specializes in helping churches to take advantage of social media. He is the owner of Pro Church Tools.

Even then, it is always a good idea to ask God, the Father. Start by asking God and end by listening to what Jesus is saying. For Jesus is the head of the Church. Let Jesus have the final say and I can attest that it is not always easy.

You will also be happy to know that Sean does give some wise advice concerning your videos. Sean Cannell is a pastor at his church and is aware of some of your concerns. Though the book is dated in 2014, it still offers some good advice.

If you are still wondering about the value of getting on YouTube then I’d invite you to watch this video from Ruslan KD. You will be in for a surprise if you stay to the end.

This video came out two years ago. I, for one glad to see this video. It confirms a view that I have. As Christians, we need to get the message of the Gospel out there.

If you like more information, here is a more updated book called “YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer” Sean Cannell updated this book, less than a month ago.


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